The American Collegiate Hockey Association and Gongshow Gear Inc announced a new partnership for the 2012-13 season, today.
Gongshow, a Lifestyle Hockey Apparel company, will become the official lifestyle apparel provide for the ACHA. In addition, Gongshow will be selling their unique merchandise at the 2013 National Championships. The partnership will see the ACHA and Gongshow collaborate via social media and other web platforms.
"The ACHA, with its commitment to developing student athletes on and off the ice are a natural fit for our company,” Gongshow Gear President Ger McNamee said. “We take pride in not only providing players and fans with the highest quality Lifestyle Hockey Apparel, but also in helping the hockey world continue to develop great people. We are excited and honored to be the official lifestyle apparel of the ACHA for the 2012-13 season."
Part of the agreement will introduce a new piece of web content for the ACHA website. The hockey lifestyle that Gongshow’s apparel highlights, the ACHA will introduce a monthly series that takes a closer look at the teams, players and students involved in the various levels of ACHA hockey.
The series, to be called Inside the ACHA – presented by Gongshow, will use individual and groups of student athletes for the series while taking a look at how they live away from the rink. This includes social, on-campus and academic settings. The series will begin in September and run for the length of the 2012-13 season.
“Having the opportunity to take a look at the way players operate away from the rink is something we haven’t been able to take full advantage of in the past,” ACHA Director of Public Relations Chris Ostrander said. “I couldn’t think of a better partner to lead the charge with this type of series than Gongshow.”
The American Collegiate Hockey Association began as a men’s collegiate hockey organization for the 1991-1992 season. The ACHA currently boasts five total divisions (Men’s Division 1, 2, and 3; Women’s Division 1 and 2) with over 445 teams representing 49 different states, all but Hawaii. The function of the ACHA is to support quality, unity and regulation of intercollegiate hockey programs in the United States. More information about the ACHA can be found at www.achahockey.org.